Conversation Design - Offer Accept Example

For further guidance on how to design your conversation, click here.

The 'Offer Accept' campaign is crucial in a learner's application journey. It reaffirms your interest and reassures the student that they are wanted. Also, it is the most effective way of estimating enrolment numbers, as it is the perfect opportunity for the student to either accept their offer, or withdraw. When designing your Offer Accept campaign, it is vital to use the 'Offer Accepted' conversation tag. This is the guaranteed way of notifying your query manager that a student is accepting the offer.

For more information on conversation tagging, click here.

Scroll to the bottom of this article for more structural and formatting guidance for this campaign.

Here is the opening template of our tried and tested Offer Accept:

Hey, {name}, Jenni here from {college} 👋 I heard that you've been offered a place on the {course name} course with us! Congratulations 😄 Are you planning to accept your offer?
​
1 Absolutely! I want to accept my place
2 I've already accepted my place
3 I'm still thinking about it
4 I think I'd like to withdraw my application

It's important to include an option for students who have already accepted. If it's not included, it is very common for students to reply to the message stating that they have already accepted instead of choosing option 1. You can then report on all of the students who have selected the 2nd option and update their internal records.

By offering these Menu Options, you can create a chatbot that will answer questions in bulk for you. You can pre-empt student questions and answer them within the chatbot.

If they reply '1 Absolutely! I want to accept my place', we can then use some positive language and let them know the next steps. For example:

Amazing!😄 Thanks for confirming and we will update our records. Do you have any questions about joining us?

1 Yes

2 No

Think about your most common FAQs and incorporate these as your next menu options. You can then design responses to each of these, allowing the chatbot to answer these for you so you can focus your time on high-level Queries that fall outside of your chatbot. Pre-empting learner questions with your conversation design will allow you to reduce the amount of individual questions you will have to answer in Query form.

If the student has some questions about joining, your next message can look like this:

Once the student has selected 1-5, your response can provide information about the topic they’ve selected and refer them to where they can find more information, such as your college website.

If the student is thinking about withdrawing their application, you can then ask them their reasoning. For example:

I'm sorry to hear that. Why are you thinking about withdrawing?

This will give you the opportunity to provide more information about a specific concern before the student makes their final decision.

Finally, when ending a chatbot, it is important to tell the students what to do if they have any further questions. For example:

I hope I was able to help, if you have any further questions please contact us on (number) or (email).

Offer Accept Example Format

You can use the format below as inspiration for designing an Offer Accept conversation.

Hi {name}, Jenni here from {college name} 👋 {congratulating student for offer whilst specifying what the offer is} Are you planning to accept your offer?

If the student accepts/already accepted:

{positive language thanking them} {Next steps on your end} Do you have any questions about joining us?

If the student has questions surrounding the topic:

What’s on your mind?

1. {Common FAQ 1)

2. {Common FAQ 2)

3. {Common FAQ 3)

4. Something else

If the student wants to withdraw:

{empathetic language around withdrawing} Why are you thinking about withdrawing?

Once they have selected their reasoning:

{more information around topic selected} Are you sure you want to withdraw?

If the student wants to withdraw:

{thanking them for confirming} {Next steps internally, updating records and good luck message}

If the student changes their mind about withdrawing:

{thanking them for confirming} {Who to speak to if they want more support}

Get started by planning a campaign here or return to our Help Centre here.