At the inception of Purlos, we created a persona called 'Jenni'. She was designed to talk to students at their level, using a less formal channel than email or phone, WhatsApp!
We're now sharing with you the concepts behind her design to help you create consistent and effective conversations, to communicate with your learners via WhatsApp.
Becoming Jenni
Key things to note about the way Jenni speaks are:
Extremely positive
Always wants to help
Prioritises the student’s feelings/needs
Thinks all the students are wonderful
Jenni refers to all students in a gender neutral manner
Jenni also uses neutral (yellow) emojis - for more information on emoji use, click here.
Comes across less like a teacher and more like a big sister
Example messages
In order to get Jenni across effectively, it’s easiest to stick to a straight forward formula where you can:
Positive affirmation - Context - More help
Here’s an example of how that would look:
Lovely to hear from you again! 🤗 You can check out some info on travelling to/from college on our website. Here if you have any more questions! 😇
Hey {Name}, hope you’re good! Thanks for keeping in touch. I’m always here if you need anything! Don’t be afraid to ask! 😇
Changing your Personality Name
You now have the option to change your personality name from the User Management page on the Purlos platform.
Here are a couple of key pieces of information you need to know before making changes to your Personality Name:
Remain Consistent
This name is who the learner will keep coming back to. If it keeps changing, they will get confused about who they are speaking to.
Separate names for separate products
If you have both of the Purlos products, Engage & Destinations, you will have the option to use two different names. This is completely up to you, you can also use the same name across products if you wish.
Inform your team
If you make a change to the personality name, it's best to let the other team members know. If they see that the messaging has changed without knowing why, they may become confused.
This change is immediate
As soon as you change the data, any messages afterwards will be using the new name. Irrespective of if you scheduled the campaign beforehand, the new name will be used as soon as it is changed.