For further guidance on how to design your conversation, click here.
The 'Interview Reminder' campaign is an important milestone in the learner journey. Not only is it crucial for your admissions team to know who is attending their interviews, it can give you an early indication of a learner's intent to enrol and the seriousness of their application. Learners are often nervous before interviews, and this campaign acts as a reassurance alongside a reminder.
Scroll to the bottom of this article for more structural and formatting guidance for this campaign.
Here is the opening template from our standard Interview Reminder campaign;
Hi {name}, this is Jenni here from {College} 👋 Just dropping in to remind you that your interview will be taking place on {{Event date}} at {{Event Time}}. Will we see you there?
1. I’ll be there!
2. I can’t make that date
3. I have some questions first…
It’s vital to include a call to action, to encourage learners to reply to you. If you don’t include a call to action, response rates can dwindle and you will likely have an abundance of individual questions to answer from the students. Let the chatbot do the work for you by including a clear call to action with concise menu options.
If the student replied ‘1’ (or, 'I'll be there') it is best to provide some positive language followed by any action the student needs to take. For example;
Amazing, we can’t wait to see you! Please bring along examples of your work and make sure to arrive 5 minutes early.
If the student replies ‘2’ (or, 'I can't make that date') you can use the Conversation Tag ‘Reschedule Appointment’. For more information on Conversation Tagging, click here.
With this tag applied, a query will be automatically raised to notify you of a student that needs to reschedule their interview. You can create an automatic response in this chatbot to inform them of the next steps. For example;
Thanks for letting me know. I will inform the relevant team and we will look to reschedule. Keep an eye on your emails for confirmation!
Do you have any questions about the interview process?
1. Yes
2. No
For students who have questions surrounding the interview process, it is important to provide them with a list of common questions. For example;
What’s on your mind?
1. What should I wear to the interview?
2. Can I bring someone with me to the interview?
3. How do I get to the interview?
4. How long will the interview last?
This will help students be prepared for the event, reducing any anxiety and uncertainties. Also, this will mean fewer individual questions to be answered at a later time, with all the students' questions being automatically answered.
Interview Reminder Example Format
You can use the format below as inspiration for designing an Interview Reminder. To save you time, you can also clone our standard templates and customise them yourself - follow the instructions here.
Hi {name}, Jenni here from {college name} 👋 {positive language surrounding context of the campaign}. {Next steps in process}. {call to action}
1. {Option 1}
2. {Option 2}
If the student has questions surrounding topic:
What’s on your mind?
1. {Common FAQ 1)
2. {Common FAQ 2)
3. {Common FAQ 3)
4. Something else
When answering questions:
{answering the question} {refer to website/email/phone for more information on the topic} Do you have any other questions?
1. Yes
2. No
When signing off the message:
{Positive affirmation} {next steps in the process}